Thursday, August 21, 2008
7:30 - 10:00 am
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About This Event
$25 for members, $35 for guests
(admission includes continental breakfast and autographed copy of “Media Rules! Mastering Today’s Technology To Connect With and Keep Your Audience”)
Brian Reich (and co-author Dan Solomon) has seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, he provides you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
About the Author: Brian Reich has spent his entire professional life working with campaigns and political organizations, helping direct dozens of campaigns across the country. During the 1996 cycle, Brian was the youngest campaign manager in the nation, leading a U.S. Congress challenger-race in Connecticut. More recently, Reich served as Vice President Gore's briefing director in the White House and during his 2000 presidential campaign.
